Atlanta Special FX Creates First Ever Man-Made Logo Clouds at Richmond International Raceway

Richmond International Raceway (RIR) welcomed an innovative, green technology pioneered by Atlanta Special FX that creates man-made logo clouds called Cloudvertise.

Atlanta Special FX guaranteed 100% chance of fun on race day; with clouds that simply float on the breeze and evaporate into the atmosphere.

NASCAR fanatics watched the sky all day as the midway was filled with clouds shaped like smiley faces, driver's numbers, music notes, stars, and much more.

These lighter than air foam clouds simply referred to as Cloudvertise are an innovative way to brand company logos and entertain excited race day fans in a way unique to the April 25 - 26 NASCAR races.

Atlanta Special FX, an Atlanta, Georgia-based special effects manufacturer and production rental company, introduced Cloudvertise to the world and the company says it has been taking advertising to new heights ever since. RIR is always on the cutting edge when it comes to entertaining their race fans and this exciting, eco-friendly technology again set a trend for others to follow.

Readers might be asking, "How does this technology work?" According to owner Michael Willett "Cloudvertise is as exciting as it gets for live entertainment. We simply inject a mixture of lighter than air gases into a proprietary foam solution, then force the foam through a template like a giant Play Dough factory." These foam logo clouds appear at a rate of one every 30-45 seconds and can be programmed to hover on the breeze at pre-determined heights. Each cloud has the ability to float on the breeze for up to an hour before simply evaporating.

Cloudvertise is available in all 50 states and with the recent expansion of Atlanta Special FX to states like Texas, Tennessee, Colorado, and Missouri.