Daddy Van Productions Creates Video for Maroon 5's Just-Launched Hands All Over Tour

Austin, Texas-based Daddy Van Productions, specializing in concert video production for acts such as Reba McEntire, Mötley Crüe, and Rascal Flatts, has created concert video for seven songs on Maroon 5's 2011 tour, supporting the forthcoming album, Hands All Over Toursome of which debuted at the tour's opening show at the Cricket Wireless Amphitheatre in Chula Vista, California on July 22.

Video for the seven songs include four songs from the new album, "Moves Like Jagger," "Misery," "Stutter," and "Hands All Over," and three songs from prior albums, "Harder to Breathe," "If I Never See Your Face Again," and "Wake Up Call."

The videos, according to Daddy Van principal Charlie Terrell, are in a '60s and '70s retro vein, and keep to Daddy Van's ethos of manipulating stock footage with a variety of After Effects, Final Cut Pro, and Photoshop effects, to provide video that augments the live experience without overshadowing the performers on-stage.

"This is the first time Maroon 5's used concert video like this," Terrell said. "In creating an experience that captured what Maroon 5's about, and because they wanted design that was more geometric than organic, I got to step out of my comfort zone a little bit, which I really enjoyed."

According to Terrell, his most innovative work came on "Hands All Over," for which he used individual instrument tracks on a recorded version on the song to create different-colored wave forms for each instrument. Terrell sees the Maroon 5 video work as moving toward the more technical requirements of modern concert videos, in which video is more precisely synched to the music played onstage.

Daddy Van, founded in 2005 by Terrell and Polly Parsons, is a production company creating concert video that incorporates Terrell's experience as a musician, playwright, and artist, to enhance the live concert experience.

Daddy Van has long-standing relationships with Mötley Crüe, and Rascal Flatts. This is Daddy Van's fourth year working with Mötley Crüe, and its seventh year working with Rascal Flatts.

For Mötley Crüe's, current tour, Daddy Van designed video for a round projection screen, including a video accompanying Tommy Lee's drum solo -- on a drum kit rotating in a full circle, framing the video screen, on a rollercoaster-style metal track.

For Rascal Flatts' current tour, Daddy Van had the challenge of working with all-white video screens, as part of the band's all-white set and costuming -- a vision that came from Bruce Rodgers, of Tribe, Inc., which has collaborated with Daddy Van on a number of projects since 2005.

In addition to Daddy Van's work with Mötley Crüe, and Rascal Flatts, the company works with a roster including Aerosmith, Dave Matthews Band, Meatloaf, Nine Inch Nails, and ZZ Top, Parsons and Terrell have also directed a music video for another concert video client, Disturbed, which has generated more than 2.2 million views on YouTube.