Symetrix Adds Two European Distributors

	Paul Roberts, vice president of sales and marketing at Symetrix (left) with Börje Jälmefors, owner of Visono Media, the new distributor of Symetrix

Symetrix has added two prominent European distributors. Portugal-based Audium will distribute Symetrix products in its home country, as well as on several islands and in countries with current and historical ties to Portugal: Açores, Madeira, Angola, Cabo Verde, and Moçambique. Fixed installation and broadcast sound experts Visono Media will distribute Symetrix products in Sweden.

Audium is a pioneer in Portugal's A/V industry. The company opened its doors 30 years ago with the sale of nightclub equipment and quickly diversified from there. Visono Media's owners, Börje Jälmefors, draws on 36 years of experience in every aspect of pro audio.

"People who have worked with both Audium and Visono Media on the client side rave about their expertise and willingness to ensure complete satisfaction, from the initial call through, and even past, commissioning," said Paul Roberts, vice president of sales and marketing at Symetrix. "Of course, that harmonizes nicely with our user-oriented goals at Symetrix. We're especially excited to get our new Jupiter family of 'zero learning curve' processors into their toolbox of solutions. Jupiter's because its ease-of-use and exceptional value will open doors for both experienced integrators and audio newbies alike."

"I worked with Symetrix over a decade ago when I was with another distributor," commented Jälmefors. "We sold a lot of their analog products, which always delivered incomparable quality and value. In the interim, of course, Symetrix has established itself as a leader in the field of digital audio, and I am excited to offer our clients the comprehensive array of solutions that Symetrix offers for almost every conceivable pro audio application." João Pedro Crespo, director of commercial systems and marketing with Audium, agreed: "Symetrix is a very well-known brand, and it's not just that they have a solution to every problem-- that's impressive enough - but they have the ideal solution to every problem. The Jupiter system, with its app-based design, is a perfect example. In short, Symetrix is the piece that completes the puzzle for us. Now our clients have access to everything they need."