AC-ET Appointed as SGM UK DistributorA.C. Entertainment Technologies (AC-ET) Ltd. has been appointed as a UK and Ireland distributor for Danish-based, SGM Lighting's innovative range of LED products. AC-ET was appointed due to cover the rental and architectural lighting sectors, and will work in parallel with existing SGM UK distributor, LED Projects, who will continue to focus on the nightclub installation and broadcast sectors. In addition to AC-ET's core customer base, the latest SGM products are well suited to the architectural market, serviced by the company's special projects sister company. AC-ET's managing director, Phill Capstick and UK sales director, Jonathan Walters were impressed by the latest generation of SGM products after seeing them at 2012 Prolight+Sound in Frankfurt. After reviewing SGM's range and quality, they felt the brand would complement AC-ET's existing distribution portfolio of LED brands. Key SGM products that AC-ET will distribute include the XC-5 (color) and X-5 (white) -- LED strobes with extremely low power requirements in a lightweight and compact profile; the LT-100 3D graphic tube, comprising of one-meter RGB LED sticks with a 35mm pixel pitch for creating 3D lighting effects; and the unique Six-Pack (SP-6) pixel array batten, comprising an RGBA LED source for more extensive capabilities than a halogen source. AC-ET will showcase the latest SGM range at PLASA 2012 in September. As well as appointing a dedicated SGM product manager, the company's newly-restructured technical sales team will be out on the road with demo units. Walters comments: "We're very excited by SGM's latest product innovations and look forward to creating a real buzz around the range in the lead up to, and at the PLASA show. We are particularly excited by the X-5 and XC-5 LED strobes and can also see great potential for the Six Pack." Peter Johansen, CEO of SGM comments: "Alongside LED Projects, AC-ET will be the only official dealer for SGM products in the UK and Ireland, and between them they will be able to increase penetration in all SGM's core markets." 
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