Chroma-Q Space Force Fixture Creates the Feeling of an NBA Basketball CourtThe Creative All Star Series held during the NBA All Star weekend in February was full of excitement, fun, and opportunities for customers to experience what basketball is all about. The event is open to the public and put on by Converse so that customers and basketball fans can come and experience creative speakers, the history of Converse, customize their own shoes, and much more. The event features a scaled basketball court that is custom fit to the size of its host industrial warehouse. The basketball court is the main focal point of this event as the weekend concludes with the NBA All Star Game at Chicago's United Center. During the festivities, customers get the opportunity to watch various dunk contests, amateur league basketball games, and a youth tournament. Cort Lawrence from Creative by Cort was tasked by production manager Russ Keith with lighting this exciting event. The scaled size basketball court that has been lit from above using ten Chroma-Q Space Force fixtures. "I wanted to be able to mimic the feeling of being on an actual NBA basketball court," explains Lawrence. "I chose the Chroma-Q Space Force fixtures because I knew they would provide a clean wash of light, and give off a beautiful color temperature that enhanced the atmosphere for all the events happening on the court." In order to provide the desired results, the fixtures were rigged in a five by two configuration from truss and warehouse beams overhead, providing the optimal spread of light to mimic a real NBA basketball court. "I was most excited to see the color temperatures in this warehouse pop up, and how we could imitate the feeling being under the lights on an NBA basketball court, so the fans could have a unique experience," comments Lawrence "The entire production team was very impressed by Chroma-Q's Space Force fixtures and by how versatile they were for the court, an art installation, and a concert. What a weekend." 
|
