AVANTE Audio Appoints Ray Varela as National Sales Manager AVANTE Audio announces the appointment of Ray Varela as national sales manager for the US. This will begin with the release of the new Akro Series of touring line array speakers. In his new role as national sales manager, Varela will lead AVANTE Audio sales throughout the US. He will work with the company's in-house sales team and external sales representatives to support AVANTE Audio's dealer network as well as developing new opportunities for growth. He will focus on building customer relationships, carrying out product demonstrations, hosting focused team training events, and providing merchandising support for both online dealers and bricks and mortar stores. He will attend all ADJ Group roadshows and trade shows and will also set up dedicated AVANTE demo events at strategic locations throughout the US, providing opportunities for audio professionals to hear the AVANTE experience. Working in collaboration with the company's product engineer, Tony Mirador, Varela will analyze the audio market and help to develop new audio products to continue the expansion of AVANTE Audio's product range. "I am excited that Ray is joining the AVANTE Audio team as a dedicated sales manager for the USA," comments Mirador. "Ray's extensive background in the audio field and decades of experience -- both as a user and retailer of professional audio equipment -- will help to drive AVANTE Audio forward. I'm confident that he will boost the level of support provided for our customers both in the pro audio and retail markets." Varela has over 30 years of industry experience, but his passion for audio goes back even further. At 12 years old he began to help his older brother with local DJ gigs, and as a teenager built his first speaker boxes. He began his professional career working at ProSound and Stage Lighting in Garden Grove, CA, while still doing his own events and helping out many local production houses at the weekend. After more than a decade Ray moved on to Sam Ash Music, where he spent 18 years as an operations manager, working on new store openings and renovations at locations all across the West Coast. In 2022, he joined the ADJ Group, handling sales across the company's entire product catalog in Northern California and Nevada. "I have enjoyed the last few years at ADJ Group, which is a great place to work," enthuses Varela. "I am now excited to transition into this new role, where I will have the opportunity to fully focus on my passion for audio. I look forward to teaching others about audio, sharing my passion and helping them to expand their knowledge. I am also looking forward to working with people from across the country and finding out what I can learn from them, while at the same time expanding awareness of the AVANTE Audio brand. We have an excellent catalog of products which combine great sound and versatility with excellent ROI to deliver precisely what users need, both at the retail and pro audio levels." 
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