ADJ USA Expands Sales Team With Appointment Of Luis Fermin As part of its ongoing commitment to excellence in customer care, Entertainment Lighting equipment manufacturer ADJ has expanded its Sales team in the US with the appointment of Luis Fermin as Technical Sales Support. Bringing to the role a wealth of knowledge and experience, Fermin will strengthen the existing team, providing valuable technical support to customers both before and after orders are placed. Fermin has already spent seven years working for ADJ, in the company's Customer Service Department, where he has developed an extensive understanding of the ADJ product line. His main focus in this new role will be ADJ's DMX software and hardware controller lines. He will provide internal technical support to the sales team as well as dealing directly with customers. On a daily basis, Fermin will assist with incoming calls, providing advice on the most appropriate solutions to customers' requirements as well as carrying out technical trouble shooting. He will also help with product training, trade shows, and showroom appointments. "ADJ is a great company to work for, and I have learned so much over the past seven years," comments Fermin. "I am very excited to share the knowledge that I have acquired in the ADJ Service department with our Sales team, and I am sure that it will be a great asset to implement in this new role. I'm looking forward to working alongside my new colleagues in the Sales department to improve sales, expand product knowledge, and ultimately help to grow the business." "At ADJ we are always looking for ways to improve our company and strengthen our team," adds Alfred Gonzales, ADJ USA's director of sales. "We are therefore very happy to be able to announce the appointment of Luis Fermin to the new role of Technical Sales Support. All sales team members have a good working knowledge of our portfolio of entertainment lighting, LED video, and atmospheric effects equipment. However, sometimes, in order to fully support customers, a level of advanced technical understanding is required that only comes from literally knowing the fixtures inside and out. Luis will enrich our Sales team with his detailed technical knowledge, built up during his seven years in the Service department, allowing us to offer even better sales support to both new and existing customers." Fermin will commence his new role with immediate effect and can be contacted at luis.fermin@adj.com. 
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