PYTCH Adds Glamour to the Performance Marketing Awards with Chauvet Professional

	Performance Marketing Awards at the ) Grosvenor Hotel in London, United Kingdom

It's been said that the art of marketing lies in the ability to communicate often complex topics or emotions into emotionally accessible and evocative concepts. If that be the case, one would be hard pressed to find a more discerning crowd to judge the production of an event, than the thousand or so marketing professional who gathered at the historic (160-year old) Grosvenor Hotel for the recent Performance Marketing Awards.

For the 16th edition of the annual ceremony, Bristol-based production specialists PYTCH were tasked with creating an impressive array of visuals for the awards ceremony, hosted by television personality Joel Dommett, as well as for the club-like, high energy afterparty. Responding with a lighting concept anchored by an assortment of carefully curated Chauvet Professional fixtures, the company's design team was able to create a colorful, immersive, and multi-level visual production that endowed the stately hotel's ballroom with a stylish air of contemporary elegance and festiveness.

With little to no scenic elements upon the actual stage to carry the visual communication and branding of the awards ceremony, PYTCH was ultimately given something of a blank canvas to work with, as the design team relied on adroitly balanced lighting effects and color washes to create the desired atmosphere.

Key to fulfilling the client's directive to create a glamorous look and feel were the 20 Rogue R2 Wash fixtures that were positioned from above stage trussing. Thanks to the brightness of the 19 15W RGBW LEDs and the saturated color effects of the fixtures, the team was able to throw deep, vivid wash colors onto the stage, thus creating a natural and attractive focal point within the room for the evening's award ceremonies.

As the client was also keen to give a contemporary look and feel to the evening to reflect the creativity and the cutting edge thinking of the marketing professionals, PYTCH's concept revolved heavily around creating an immersive atmosphere throughout the whole room. At key moments, they called upon the Rogue fixtures in their rig to engulf guests in bursts of light.

Central to achieving this transformative effect was a combination of eight Rogue Outcast BeamWash and eight Rogue RH1 Hybrid fixtures positioned from the lattice of trussing above the audience area. When the award ceremonies were concluded, these fixtures provided varied and multifaceted to reflect and enhance the kinetic energy level of the afterparty.

A particular highlight of the evening for both guests and production staff, however, was the opening sequence of the awards, which saw the full armada of lighting looks and effects combine for a show stopping introduction. Moreover, the excellent color rendering abilities of the fixtures meant that the camera was able to pick up upon nuances of color and light when played back through the LED video walls on stage, and also on video playback for the awards website and YouTube channel.

Lending an additional element of glamour to the event were 34 WELL Fit portable wireless fixtures, which were positioned around the fringes of the room and also in the foyer area. Thanks to the fixture's DiFi wireless control, the team could set up the entire collection of portable fixtures quickly to create the feeling of visual depth and expansion.

Although those attending the event weren't aware of it, the PYTCH team successfully loaded, set up and dismantled the rig within a 48-hour period. This herculean feat may have escaped the attention of the tech savvy marketers, but the beautifully balanced production they did see left them clearly impressed, even by their own very high standards.