Brompton Technology Launches Chinese Language Website

Continuing its commitment to supporting its customers in China, Brompton Technology announces the launch of a customized Chinese version of its website. Including all downloadable documentation, as well as product and feature pages, it makes Brompton's technical information readily available to the Chinese market.

A major part of Brompton Technology's strategy in recent years has been to find ways of strengthening its support for its panel manufacturer partners, most of whom are based in Shenzhen, China. The new website is the latest in a string of initiatives, the first of which was the creation of an office in Shenzhen at the beginning of 2019. Led by Elijah Ebo, Brompton's general manager (Asia), the office is staffed by Chinese-speaking account managers and field application engineers (FAEs) who are dedicated to helping Brompton's customers -- whether it be with system integration or technical support. In addition to employing native Mandarin-speakers, the company offers free Mandarin language lessons to all Brompton Technology staff.

At the beginning of 2020, Brompton released its Configuration Application (Config. App) tool in Chinese, one of a suite of tools that simplifies the integration of its Tessera processing system for panel manufacturers.

"The Chinese language website is a natural continuation of this program and allows us to better support our customers in Asia," says Ebo. "It provides all-important technical specifications, downloadable documentation, and information on our features and products, all with the goal of making Brompton processing more accessible for our Chinese speaking customers."

The Brompton team knows it is important that its Chinese partners receive technical and marketing communication directly from the company in their native language, so that nothing is lost in translation.

"We are absolutely delighted to be able to further facilitate the needs of our customers in China by offering the website in their language," concludes Brompton's managing director Richard Mead. "It is key to our global strategy to build successful partnerships with panel manufacturers, and we make sure Brompton Technology processing gives their panels a performance advantage."