Shure Powers Eurovision Song Contest 2021 with Axient Digital Wireless System

	Shure assists Eurovision Song Contest 2021

One of the largest and most complex live music events in the world relied on Shure to deliver quality sound from the voices of 39 delegations across Europe. Broadcast live from Ahoy in Rotterdam, The Netherlands, the 65th Eurovision Song Contest celebrates diverse musical talent from around the continent. The biggest European music contest handpicked Shure Axient Digital Wireless System to help ensure impeccable audio quality throughout all performances for singers, musicians, and viewers to enjoy, the company says.

With more than 40 artists on stage and an estimated audience of nearly 200 million viewers across Europe, the 2021 Eurovision edition needed a wireless system that could meet every contestant's demands. Developed with input from top audio professionals, Axient Digital delivers outstanding signal quality that performs in even the most congested RF environments. It is designed to maximize control and scalability while providing stability, range, and clarity for flawless execution to exceed the most demanding wireless needs. Engineered with flexible hardware options and advanced connectivity, Axient Digital brought the most innovative sound technology to power the biggest European music event, the company says, which concluded with crowning the Italian rock band, Maneskin, as the winner.

"With Shure's Axient Digital we found the perfect system to monitor and coordinate the complex audio set up that Eurovision required, in which sound quality and spectrum efficiency are key," says Aart Heus, wireless coordination technician at Ampco Flashlight. "Shure's Wireless Workbench was the most qualified software for it. The hardware not only provides control and stability, it is trustable and reliable which is essential for a show of this size."

The Eurovision Song Contest relied on Shure's gear and trusted its Axient Digital for the sound set up, including:

*20 Axient Digital AD4Q Four Channel Quad receivers

*20 Axient Digital ADX2FD Handheld Wireless Microphone Transmitters including ShowLink Remote Control

*70 P10R+ Diversity Bodypack IEM Receivers

The European Broadcasting Union (EBU) is responsible every year for organizing of the Eurovision Song Contest. The 2021 edition was led by Erwin Rintiema, head of production. Together with Host Broadcasters NPO, NOS, AVROTROS, and Ampco Flashlight, the official sound supplier for the contest, Shure Axient Digital was their go-to-solution to address the show's demanding requirements.

"Shure was the perfect solution offered by Ampco Flashlight that matched all our requests," adds Jeroen ten Brinke, head of live sound at ESC. "The fact that channels are duplicated and can change frequency automatically when needed is an amazing feature. It was the best system in which we could trust for this major European event."

As with other high-profile productions, Shure product specialists visited the stage before the performances to ensure that all artists' and technical producers' audio needs were met, and to make the return of the Eurovision Song Contest the exceptional music experience it was expected to be.

"Sound and reliability are everything in an event like the Eurovision Song Contest and Axient Digital is the perfect system for meeting these expectations. The ESC is a highly complex event technically and it's been an honor to work with Aart Heus and the rest of the production team to deliver a successful show," remarks Tuomo Tolonen, senior director of pro audio in Western Europe at Shure.