4Wall Announces Three New Hires

	(l-r) Tyler Bevel, Kerrie Robinson, Brian Lavender

4Wall Entertainment announces strategic promotions aimed at strengthening its leadership across the southern US and the company's national corporate events team.

Tyler Bevel, the company's new director of business development, joined 4Wall in May 2017, serving as an account manager and subsequently as an account executive. He spearheaded 4Wall's innovative Previs & Chill activation -- a popular festival experience allowing lighting designers a dedicated space to work on their show files in a quiet, dedicated space. In his expanded role, he will drive business growth and strategy across the Southeast, with a special focus on houses of worship and touring productions. He will also work closely with 4Wall's marketing team, developing concepts and initiatives to support the company's brand across the region.

"Building friendships and working with amazing people has always been my passion," Bevel says. "I look forward to continuing to expand growth in the region and finding new ways to support our clients and teams."

Kerrie Robinson, now a senior project manager, joined in May 2023 through the PAV (Magnum) acquisition. She has managed high-profile projects for clients like Delta, YMCA, SCAD, and America's Mart. She will continue to oversee critical projects while also leading the entire Atlanta project management team.

"I've really enjoyed the projects I have been able to assist with, whether that was in a tech position or in a management role," Robinson says. "The relationships I have formed with clients are always first built on trust and professionalism, which is key. I hold close to my heart the friendships I have made with fellow crew members that I now oversee. I'm excited to take on this leadership role and ensure we continue delivering exceptional results for our clients and a great experience for all involved with any of our projects."

Senior project manager Brian Lavender joined 4Wall's national sales team in August 2022 and quickly made an impact, successfully managing prestigious events such as the Chicago Auto Show, Paris Motorshow, and Google Cloud events. In his new role, he'll continue to focus on keeping projects organized and running without a hitch.

"I take great pride in making sure every detail is accounted for to create the best possible outcome for our clients," Lavender says. "I look forward to continuing this mission in my expanded role."

"At 4Wall, we take great pride in fostering talent and creating opportunities for growth within our team," says Dan Abdalla, CMO. "Tyler, Kerrie, and Brian have consistently demonstrated exceptional dedication to delivering top-level customer service, and we're excited to see them thrive in their new roles. Their continued success will undoubtedly enhance 4Wall's capabilities and strengthen our relationships with clients."