Elation Launches Platinum Profile 35 Pro with FramingElation Professional continues to make advances in its Platinum discharge range of energy-efficient moving heads with launch of the Platinum Profile 35 Pro, a full-featured professional lighting fixture with flexible framing system. "We are very excited to launch the Platinum Profile 35 Pro, which is the first 'framing' automated luminaire offering from Elation," comments Eric Loader, director of sales for Elation Professional. "We have invested a lot of R&D and taken our time in developing this fixture to meet the demands of the professional lighting market. Lighting designers and production companies alike will appreciate the sharp optics, flat field, and precise performance that this full-featured versatile profile moving head brings." Powered by the new Platinum 35 MSR lamp from Philips (800W), this moving head profile features a rotating four-blade framing system that allows for full control of the beam shape. Useful when framing set elements and performers, the adjustable system allows for refinement of the beam shape while rotation allows for projection at any angle. The Platinum Profile 35 Pro runs at 800W yet delivers an output comparable to 1,200W moving head profile MSR fixtures. Combine that with the sharpness from a quality optical system and the company says the Platinum Profile 35 Pro is ideal for a wide variety of professional stage and touring applications. The Platinum Profile 35 Pro features an 8- to 50-degree motorized zoom with auto-focus for tight to wide projections that stay sharp throughout the entire zoom range and delivers over 20,000 lumens of power. Like all Elation Platinum Series fixtures, the company notes it is extremely energy-efficient relative to its output. A CMY color mixing system with variable CTO gives a wide palette of color options with additional colors available from a static color wheel with eight interchangeable dichroic colors, including UV and CTB. A variety of graphical looks is possible from two gobo wheels with six interchangeable, rotating, and indexing glass gobos, three fixed indexing gobos, plus a 160-degree animation effect. A host of other effects and beam manipulation can be achieved using the fixture's frost filter, three-facet rotating/indexing prism with 16 prism macros, strobe, iris, and 0-100% mechanical dimmer. The Platinum Profile 35 Pro is packed with a host of standard features that makes a lighting professional's life easier like pan/tilt lock, three-pin and five-pin DMX connections, PowerCon in, and a universal auto-switch power supply. It also includes a built-in EWDMX wireless DMX receiver that allows the fixture to receive DMX signals wirelessly from up to 3,000' when used with an Elation EWDMX transmitter. Three DMX channel modes (37/39/60) are available for versatile programming, and the fixture can also run manually via on-board programmable features. The Platinum Profile 35 Pro features built-in auto program macros, as well as giving the user the ability to manually create their own programs on-board for stand alone applications. A six-button touch control panel with a full-color 180-degree reversible menu display makes it easy to navigate through DMX and manual settings and as an added convenience, the display has its own rechargeable battery backup for adjusting menu settings without main power to the fixture. The Platinum Profile 35 Pro is covered by Elation's two year warranty and total support. See Elation Professional at PLASA Focus: Nashville, February 18 - 19, 2014. ![](/std_images/blank.gif)
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