Rohan Smith Joins Loud as Director of APAC Sales at Mackie and Ampeg

Loud Technologies announced that Rohan Smith, former general manager of Musiclink Australia, will join the company as director of APAC Sales for the Mackie and Ampeg brands. Smith will apply his market insights, strategic-planning skills, and experience running a 40+-brand distribution business to support the continued rapid growth of LOUD's Mackie and Ampeg distributors region-wide.

"Rohan and his Musiclink team were recognized as LOUD's 2012 APAC Distributor of the Year for not just their outstanding performance, but for how they engaged with, and maximized, the resources of our HQ teams," says Henri Cohen, Loud's vice president of sales. "Our APAC partners will notice an immediate, positive, impact from Rohan's presence as he knows first-hand their challenges, and needs, as distributors and how to partner with Loud to maximize their potential. Backed with the in-region resources in Loud's Singapore 'Command Center' and resources from HQ, the sky's the limit as to what Rohan and our APAC partners will accomplish together."