Alan Richards Named Liberty AV's Eastern Director of Sales

	Alan Richards

Liberty AV Solutions' president, John Dace, has announced that Alan Richards has been named as the company's new Eastern director of sales.

Now responsible for overseeing all aspects of sales activity conducted throughout the region, Richards comes to his new post with over 20 years of experience within the AV industry. Formerly with Jerusalem, Israel-based Kramer Electronics, where he served as VP of sales for the US market, Richards will make New Jersey his home base of operations on behalf of Liberty.

Richards effectively replaces Liberty's former Eastern director of sales Dan Reich, who has taken on new responsibilities within the company as its sales operations manager. In this capacity, Reich will assume day-to-day management of all zone managers throughout the US, order entry, and be working closely with internal sales operations revolving around purchasing, marketing, and finance.

Both Richards and Reich will report directly to Dace, and join director of Western sales David Ellis in serving as some of the leading talent currently found on the Liberty sales team.