Steinigke Showtechnic Names Inner Circle Exclusive Distributor in North, South AmericaSteinigke Showtechnic Names Inner Circle Exclusive Distributor in North, South America Steinigke Showtechnic billed as the biggest distributor in Europe for show equipment, covering lighting, truss, staging, decoration, sound, musical instruments, and more, has named Inner Circle Distribution as its exclusive distributor in the US, Canada, Mexico, Caribbean, South America. Steinigke Showtechnic has eight brands -- Eurolite, Omnitronic, Futurelight, Altruss, PSSO, Europalms, Omnilux, and Dimavery -- representing some 8,000 products. Bernd Steinigke, managing director of Steinigke Showtechnic, says the company is thrilled to be partnering with ICD in these new markets. "Our brands have succeeded by bringing exciting new technology to our product lines, and by emphasizing high quality, a wide selection and affordable pricing. We are confident that these principles will resonate in the Americas and elsewhere." Matthias Schwab, Steinigke's general manager, adds, "ICD understands that customer service and support is the backbone of our industry. They share our vision of being the best in the markets they serve." "We are extremely excited to offer the Steinigke product line to our customers," said Craig Singer, president of ICD. "In addition to superior German engineering, Steinigke provides tremendous value and Europe's largest selection of products. They also provide innovative research and development, cutting-edge design and superior quality control." "We are constantly searching for new products, and the road always leads us to Germany," Singer added. "We now represent three German companies, all of them number one in their respective fields." "The introduction of Chip On Board (COB) technology is the future of LEDs," says Bruce Bandy, director of sales for ICD. "When we saw the Eurolite COB products at Pro Light & Sound in Frankfurt this year, I knew we were looking at the next big thing in our field," Bandy added. "COB is a huge step forward for LED lighting, and Steinigke is on the vanguard when it comes to developing this technology for the entertainment industry." COB technology provides better color saturation and color matching, less heat, and brightness levels never seen before in LEDs, the company says. Located in Sunrise, Florida, Inner Circle Distribution is also the exclusive distributor for MADRIX lighting control software and haze*base foggers and hazers. 
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