Alcons USA Goes Big in Texas at USITT 2014Alcons Audio USA is making a big impression in the theatre market and to show its continued support to this key demographic Alcons is increasing its involvement in the annual USITT Conference and Stage Expo taking place March 26 - 29 at the Fort Worth Convention Center. Alcons presence will include the introduction of several new products and technologies, as well as a providing demonstrations and several key presentations throughout the conference and expo. Since Alcons Audio USA was established, the Dutch company's systems have been impressing audiences and audio professionals across the USA. Recent events and installations include Savannah's Lucas Theatre, Hope College's DeWitt Theatre, and the recently completed BRIC Arts & Media Center in Brooklyn, New York. Alcons will be showing some of its latest products at booth 1621, including the RR12 modular point-source array and the QR24 pro-ribbon line-source column. Based on Alcons pro-ribbon cylindrical projection technology, RR12 features Alcons' brand new proprietary RBN602rsr, six-inch pro-ribbon driver, coupled to an asymmetric "Morph-Max" wave guide and a custom-designed 12" woofer with four-inch voice coil. Designed as a "building block" to create tight packed arrays for controlled sound coverage, RR12 can be used as horizontal or vertical array. Also on the stand will be the QR24 pro-ribbon line-source column: The modular, two-way column-array loudspeaker to be used in acoustically-challenging rooms. The compact QR24 delivers a full-range high SPL HiFi sound quality, with speech intelligibility in even the most reverberant rooms, without the necessity of DSP-based beamsteering. It was featured last year in USITT's Innovation Gallery. The USITT Sound Lab will allow professionals of all levels to experience equipment from prominent manufacturers under live conditions, including an Alcons speaker system used in conjunction with Out Board's TiMAX systems. TiMax SoundHub is a multichannel audio show-control system matrix and playback server for theatre and opera sound, live events, and AV installations. Alcons Audio co-founder Tom Back will be presenting a session at the USITT Conference, at 9:30am on Thursday, March 27, in the venue's room 204B. Titled "New Transducer Technology Enhancing the Theatre Experience: How A Sound System Can Make Or Break An Artist's Performance," the seminar will address, in a popular scientific way, the history and background of transducer technology for reproducing mid and high frequencies, enabling HiFi sound at theatre sound pressure levels. Explaining practical applications with real world implementations, Back will illustrate why performing arts theatres around the globe are adopting the technology for sound reinforcement. A further presentation, on Friday, March 28, at 4:10pm, will see Back give a short presentation at the USITT Innovation Gallery and Stage about RR12. All technical presentations at the Innovation Gallery and Stage will use an Alcons system for sound reinforcement. Finally, Alcons will be supplying an audio system for the USITT closing reception on the evening of Saturday, March 29, at 8:30pm. "As an event focused specifically on the live theatre market, USITT is an important annual expo for us and so we are pleased to be able to increase our involvement. Historically, the USITT show has provided solid leads and actual project sales and installs for us here in the US. It's also an event where we are able to expose the advanced Alcons technologies to many students that will make up a large contingent of the theatre operators of the future," says Alcons Audio US sales manager David Rahn.
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