Midas Mixes Up the Marketplace

	Midas Pro Series digital mixing consoles

Midas has launched a new competitive price plan for their "award winning" Pro Series digital mixing consoles. The company says a price reduction of up to 30% provides system integrators and rental/production providers more incentive to specify and purchase the legendary PRO Series consoles for their everyday, pro-audio applications.

"We listened to our customers and those who desire to be Midas owners," said VP of global sales Shawn Watts. "This new pricing creates opportunities for installers and rental providers who have wished to integrate Midas' legendary technology and performance, but until now could not -- due to budgetary requirements. Now everyone can enjoy the benefits of Midas performances, at a truly amazing price point."

The new price structure is a direct result of Music Group's $100 million investment in its 3-million-sq.-ft., state-of-the-art manufacturing and research development facilities called Music Group City.

The brand-new and highly automated manufacturing facility will begin producing the consoles within just a few months.

"Our manufacturing processes provide the ultimate in efficiency, while constantly driving the highest level of quality," continues Watts. "We have invested in the most sophisticated manufacturing equipment and technologies such as high speed and high precision SMT machines, fully automated optical inspection and X-ray equipment, as well as the industry's largest audio precision testing systems. In line with our company philosophy, this efficiency allows us to pass the savings on to our customers. This is just the beginning of even greater things to come from all the Music Group brands as we focus on making Midas, Klark Teknik, and Turbosound the top pro brands in the industry. We are currently hiring over 20 positions in the professional division and encourage everyone to join the team that will change the industry once more."

The Midas PRO Series is easy to configure and operate. Those new to Midas digital can now enjoy the industry-leading 96kHz sample-synchronous audio quality and mix from well within their comfort zone. Those already familiar with Midas, can just load their existing show files straight into the console -- regardless of which Midas digital console it was created on and carry on.

Midas PRO Series digital consoles provide complete integration, future-proof upgrades, and channel expansion capability throughout the entire family of products.