Sam Craig and Kelly Fox Join Advanced Systems Group (ASG)Advanced Systems Group, LLC (ASG) announces that Sam Craig has joined the company as vice president of Cloud Production Engineering and Kelly Fox has joined ASG as a strategic account executive. Craig will be part of ASG's cloud-based live production division, reporting to chief cloud officer Claudia Souza. Craig comes to ASG with a successful track record leading collaborative teams to ensure the proper translation of engineering technicalities into a smooth, operational workflow. In his new role, Craig is responsible for managing an internal DevOps group that modifies and deploys ASG's VPCR (Virtual Production Control Room) systems. He will also spearhead engineering and testing of cloud-based systems and coordinate with the ASG on-premise systems integration team in the creation of hybrid systems. Craig comes to ASG from Grass Valley where he spent seven years, most recently as the vice president of global pre-sales. In that position, Craig led the global technical sales function of the company. During his tenure, Grass Valley deployed large-scale ST2110 routing infrastructures and end-to-end production workflows that leveraged the GV AMPP (Agile Media Processing Platform) cloud-native platform. Craig joined the Grass Valley-acquired predecessor, Snell Advanced Media, as an Infrastructure Systems Architect, tasked with global systems designs and deployments of routing and control systems. Before that, he was an engineering supervisor at FOX Networks' Engineering & Operations. "Sam is the perfect addition to our cloud operations team," says Dave Van Hoy, ASG president. "He is a proven leader that can motivate and manage teams across various functions for success. He's led many large-scale solutions architecture initiatives in the media and entertainment industry with great results. He'll be an asset not only to our cloud team but to all of ASG." Craig looks forward to bringing his talents to the ASG team: "ASG has been the leader in evolving cloud live production technologies, and I am absolutely thrilled to join an amazing team in designing multi-vendor solutions to solve the most pressing end-user challenges." Based in the Houston area, Craig can be reached at scraig@asgllc.com. In her new role, Fox will focus on the development of business relationships with key accounts in the Central, Rocky Mountain, and Pacific Northwest regions of the US. Fox will be part of ASG's sales team, reporting to Tyler Berry, sales director, Central Region. Fox joins ASG after spending the last 16 years of her career working with broadcasters, Fortune 500 companies, video service providers, production companies, and event venues as an account manager at Grass Valley. While there, she worked closely with Craig on the adoption and sales of Grass Valley's AMPP (Agile Media Processing Platform) SaaS, and other live production, asset management, and on-prem solutions. "Kelly's background and knowledge make her a perfect fit at ASG," says Berry. "She has considerable experience developing on-prem and cloud-based solutions and will be a natural as we expand development of our VPCR (Virtual Production Control Room Ecosystem). She brings a high level of professionalism and keen attention to detail. I'm confident she'll be very successful at ASG." "Kelly has long-term relationships across the broadcast, cable and streaming industries," says Dave Van Hoy, president, ASG. "She's shown that she can generate new customer interest while keeping existing client ties strong, which is a rare and important skill. We are pleased to have someone with her solid technical and sales background join our team." Fox is looking forward to the new opportunities being part of ASG brings, including expanding her industry technology knowledge. "ASG has always stayed ahead of the latest technology trends in the media and entertainment industry, and I'm excited be part of such dynamic and innovative team," Fox says. "As I continue to build and expand my client relationships, I'm eager to expand my knowledge on the latest partner technologies and be able to offer complete solution design, along with system integration, managed services, and cloud workflow solutions." Based in the Denver area, Fox can be reached at kfox@asgllc.com. 
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