Peavey Hollywood Plans Grand Opening Celebration

Peavey Electronics will host a star-studded grand opening of its first showroom in Hollywood next weekend, September 1-5, with appearances by comic legend Stan Lee, guitar virtuoso Alex Skolnick, founder Hartley Peavey, and more.

Located on Sunset Boulevard's Guitar Row, Peavey Hollywood gives musicians and music fans a new home in the heart of rock & roll, with a green-room vibe, high-end gear from the Peavey family of brands to play, and regular performances from world-class artists. Peavey is bringing its 47-year legacy of making the amps for music's biggest stars and stages to Hollywood with a new showroom, artist relations headquarters, and multimedia dealer education center.

The grand opening week of Peavey Hollywood will feature comics legend Stan Lee -- who will sign Peavey Marvel electric guitars adorned with Super Hero graphics -- virtuoso guitarist Alex Skolnick (Testament, Alex Skolnick Trio), L.A.'s Metalachi and Thrown Into Exile, acoustic stylist Monte Montgomery, and Peavey Electronics founder and CEO Hartley Peavey, who will sign copies of his biography, The Peavey Revolution (Backbeat Books).

"Peavey has a long and productive legacy in music and audio, and proactive outreach has been the key to our success since Hartley Peavey founded the company in 1965," said Courtland Gray, chief operating officer of Peavey Electronics Corp. "With so many artists living in L.A. or passing through on a daily basis, Peavey Hollywood's location in the heart of Guitar Row on the Sunset Strip gives us access to artists and marketing opportunities that will serve Peavey retailers as well as artists and musicians around the world."

Peavey Hollywood is a unique brand experience that will give musicians, audio pros, systems integrators, and music retailers a 360-degree view of the products, artists, and philosophy that have made Peavey. As a high-end retail showcase for Peavey and its affiliated brands -- Composite Acoustics, Trace Elliot, Budda Amplification, Crest Audio, Architectural Acoustics, and MediaMatrix -- Peavey Hollywood is designed to create awareness for Peavey products and the company's 47-year legacy of innovation.

Peavey Hollywood will be an entertainment and informational resource for musicians and retailers, with regularly scheduled high-definition webcasts featuring artist interviews and performances, product reviews, and music industry-related tips for musicians. Peavey will also broadcast sales training to its dealers, with live-chat capability to enhance the sessions. In addition, the location will serve as the West Coast home for its substantial and growing roster of artists and endorsers.

A section of the showroom is dedicated to the history and philosophy of Hartley Peavey, the industry's longest-running founder, sole owner and CEO, who built his first amplifier as a teenager in 1957 and has earned countless accolades for his achievements in music product innovation and international business. He earned his star on the Hollywood Rock Walk of Fame in 1990.

Peavey Hollywood grand opening week schedule:

• Saturday, September 1, Hartley Peavey Day: Open at 10am, Hartley Peavey signing at 1pm, Alex Skolnick at 5pm, Metalachi at 6pm
• Sunday, September 2: Open from 12pm to 5pm
• Monday, September 3, USA Day: Open at 10am, Monte Montgomery at 4pm
• Tuesday, September 4, Metal Day: Open at 10am, Thrown Into Exile at 7pm
• Wednesday, September 5, Marvel Day: Open at 10am, Stan Lee at 6pm