ATOMIC and Rock Lititz Host First Innovation Forum for Industry ProsAtomic, a creative company providing rental solutions, set construction, design, and production services for the live event industry, hosted the inaugural event for the Rock Lititz Innovation Series. Presented by Atomic leaders Lydia Henry, VP of strategy and HR; Daniel McPhillips, president; and Rob Barber, VP of rental solutions, the evening was focused on design thinking. The interactive evening was a creative, fun success with employees from several of the Rock Lititz companies, including Atomic, Clair Global, TAIT and PEDG, among others. A growing innovation campus, Rock Lititz focuses on production, collaboration, and community. The intention is to challenge how industry professionals think, design, and create, in order to enhance both the client's experience, as well as the day to day operations of campus tenants. By learning from each other's strengths in the Rock Lititz Innovation Series, this collaboration promises to bring the Rock Lititz community closer, as well as push individuals' abilities even further. The Innovation evening kicked off with stellar sponsor giveaways from Red Bull, Sugar Whipped a local bakery, and Julius Sturgis Pretzels, the original innovators of pretzels in 1861 right in Lititz, Pennsylvania. After the attendees enjoyed the sponsors and networking time, Atomic's leaders presented to the group about design thinking and challenged each attendee to participate in the spaghetti-marshmallow tower activity. This high impact conversation about design thinking, or how to approach design as a field of thinking rather than making challenged each attendee. The conversation focused on everything from how to adopt a design mentality, to the idea of design thinking as a method of effective problem solving. Design thinking is critical to workforce readiness and has been identified by the Institute for the Future as one of the top 10 work skills employers will demand by 2020. More and more, design roles are being incorporated in more unlikely fields (such as banking) to help solve issues and problems. Rock Lititz companies are at the forefront of this megatrend and Atomic was honored to host the first Rock Lititz Innovation Series event with the interactive discussion and design challenge for all the Rock Lititz industry pros. 
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