Wybron Launches New Showroom on Wheels

On the heels of the retired Wybron Mobile Showroom's successful 15-month tour comes the launch of the Wybron Mobile Light Lab, which will begin its Visuality 2011 Tour in February with over 100 events in the U.S.

The Wybron Mobile Light Lab is a 48' pop-out-equipped trailer that features all of Wybron's most crowd-pleasing products. Wybron's president, Keny Whitright, had it custom-built after proving the popularity of the company's Mobile Showroom, which traveled the country in a rental trailer from 2009 through 2010.

Whitright chose a larger vehicle and tailored it to the feedback collected from visitors to the Mobile Showroom. He also decided to allow visitors to take the helm of their Mobile Light Lab experience. Upon arriving at a host dealer, visitors will enter the Mobile Light Lab's reception area. There they'll be able to view the day's schedule, which will include educational presentations and refreshments, as well as learn how to get the most out of their experience. As a bonus, those who register will be entered to win an iPod Touch -- one of two Wybron will be giving out each month -- and complimentary copies of all of Wybron's iPhone apps.

After registering, visitors will enter the main room of the Mobile Light Lab, which is much larger than that of the Mobile Showroom. Inside, six main stations -- each featuring one of Wybron's products like the Cygnus VN200 and Coloram -- line the walls. Each station features a fixture representative of one of Wybron's most popular product families, a flat-screen TV and an iPad. Those who prefer to explore on their own can toy with the fully functional demos and control them with the iPad, which they can also use to change the display of the podium's TV to a slideshow of product action shots or a video catalog of other product family members. Each podium will contain literature for visitors to take with them.

Those who want a real feel of a product's performance can participate in a demonstration. Podiums can easily be moved to a spot 25' away from a large white screen that fills the Mobile Light Lab from wall to wall and ceiling to floor. Competitors' products will also be available for side-by-side comparisons.

"When we demonstrated products in the old Mobile Showroom, the set-up really didn't do the lights justice," said Jim Koza, regional sales representative for Wybron. "The new Mobile Light Lab's projection screen, and its larger size, will give visitors a better feel for exactly what our products can do."

"It's going to allow us to show our products better because we will have an actual projection surface," said Dusty Hudgins, a Wybron regional sales representative. "In the old Mobile Showroom, we didn't have a flat wall where we could show anything. The screen alone absolutely makes the Mobile Light Lab better. And the fact that we will have competing products on board to do shoot-outs is always a plus."

The gigantic projection screen will pull double duty when it serves as the centerpiece of the showroom's auditorium, which can be assembled in the main room of the Mobile Light Lab. Each event will feature three opportunities for visitors to watch a half-hour educational presentation about challenges in today's lighting industry.

"The Visuality 2011 Tour has widened our focus and created a bigger, better experience for visitors," Koza said. "Instead of just discussing our products, we'll be educating visitors on how our products uniquely address some of the lighting industry's most common issues."

All the while, Wybron product experts, including Wybron employees, will be available to answer visitors' questions. Each Mobile Light Lab will also serve as a fabulous opportunity for lighting professionals to network with colleagues they don't see often and touch base with their dealers.

"I think a lot of people will be overwhelmed by the 'high-tech' of it," Hudgins said of the new Mobile Light Lab. "Its layout differs considerably from the old Mobile Showroom. It's easier to locate things. If one of us is busy talking with someone, you can use an iPad to pull up specifications and features of a product and educate yourself about it while you wait.

"Plus there's the fact that it looks so great. People will just want to come in. It's a magnet."